TESTIMONIALS
90MIN
Alex Giacon, SVP
When it came to elevating 90min’s presence and reach on TikTok, engaging Musson Marketing’s services was a logical choice, following the success we had on LinkedIn. We first enlisted Musson Marketing’s TikTok services when our followers stood at 95K, and what followed can only be described as a meteoric rise.
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In just nine months, since the beginning of Musson Marketing’s TikTok managed service, we achieved the incredible milestone of one million followers, surpassing all of our ambitious goals. At this stage, daily video views also consistently averaged over 1.2 million, and the account was seeing a strong ~30% monthly growth in followers, outperforming many other leading, competitive sports and football properties. Since then, Musson Marketing continued to scale the account, growing it to an impressive 2.1 million followers.
Annabel’s extensive TikTok expertise, commitment to delivering results and proactive nature is the reason we hit 2.1 million followers. Due to our confidence in Musson Marketing’s services, we’ve now enlisted them to take over the management for our US TikTok account, as well as continuing with our global account.
If you’re looking to conquer TikTok, look no further than Musson Marketing. They’ve made a lasting impact on 90min, and we couldn’t be more thrilled with the results!
Since working with Annabel and Musson Marketing, 90min's TikTok growth has been phenomenal. The quantity and quality of content posted has helped the account grow incredibly quickly over a short period of time.
When we started working together, the brand’s TikTok account had just under 100k followers, and in just a nine month span, reached well over one million followers. We had originally targeted to reach half that amount in a longer time period.
From the beginning of 2023, the account also averaged a ~30% growth in followers each month, outpacing a majority of other football brands in the same field. Since then, Musson Marketing continued to scale the account, growing it to an significant 2.1 million followers.
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I highly recommend working with Musson Marketing whether it be for your TikTok account alone or other social platforms.
90MIN
Dan Barr, Head of Social Media
FIREPOWER CAPITAL
Rieshdah Gabier, Director
Annabel and her team were recommended to us by Mergers Alliance, a global membership organization in the M&A industry. We were looking for someone to take control of and grow our social media presence, specifically on LinkedIn. Through captivating and engaging content, Annabel’s strategy and execution of that strategy led to a 33% increase in our LinkedIn followership over 12 months.
She also played an integral role in developing and executing the social media strategy for the launch of Spearhead Corporate Development, the spin-off of our buy-side advisory division.
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Annabel was a pleasure to work with. Her professionalism and willingness to assist in all areas of social media is testament to her work ethic. You won’t regret working with her.
I simply couldn't recommend Annabel enough.
She has been an absolute game changer for me. I run my own business, I'm a busy mum, and I have multiple income streams. My business got to the stage where it was taking a disproportionate amount of time to run the social media side of things. I was struggling with things including: content marketing, a social media plan and website refresh. Annabel has lifted all of this completely off my shoulders, and I barely even need to check the work that she does. She is totally reliable and 100% efficient.
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She is also really calm, and easy to work with, which is excellent because there are many times that an idea pops into my head, when my brain is working, late at night, and I message her. She is absolutely unflappable about this - she just gets stuck in with what I need her to do.
One of the really lovely things about having Annabel on my side, and as a part of my team, is that as a solo entrepreneur, it can be quite a lonely game, and I just love the feeling that I have someone who really cares as much as I do about my business, and has got my back.
I went from wondering if I could afford her, and now, I simply can't afford to be without her!
ZEST COACHING
Kate Brassington, Coaching Psychologist
SOCIAL MEDIA CONSULTANCY
MERGERS ALLIANCE
Stas Michael, Managing Director
We were introduced to Annabel a few months ago as we were looking to develop our online and social media marketing strategy, to help ensure our brand and knowledge was being effectively transmitted to our client base.
As a membership organisation, it was also important that Musson Marketing were able to provide a structure to enable our member firms to use social media in an effective way to promote themselves and Mergers Alliance.
Annabel was very friendly and easy to work with and the final package delivered exactly what we were looking for in an easy to use framework. The impact of this project has been immediately felt by the central team and our members and I have no hesitation in recommending Musson Marketing.
Online marketing can be a minefield to the uninitiated, so we feel the investment into a clear and focused marketing strategy was money well spent.
Not only did we receive professional advice and guidance on a 6-month social media strategy, it also allowed us to concentrate on many other aspects of the business during this launch phase.
We intend to maintain a close working relationship with Musson Marketing going forward and would highly recommend their services to other businesses.
BETTER SPORTS COACH
Keith Brady, Managing Director
SOCIAL MEDIA MANAGEMENT & CONSULTANCY
BSEEN
Carolyn Keenan, Programme Manager - Aston Univeristy
We engaged Annabel to help improve the engagement on our social media channels, in particular our new Instagram account.
We were spending a fair amount of time on creating and scheduling social media content but we had no system in place to measure whether this time had been spent effectively. Enter Annabel, who firstly conducted a review of our social media pages and prepared a report outlining our current levels of engagement and giving us a 6-month strategy to improve.
She is so knowledgeable about the variety of different styles of posts, the best time of day to post for our particular audience and most importantly she helped us to think about what goals we wanted to achieve through our social media content.
The results have been amazing and the engagement from our target audience has risen considerably. She ran a workshop for our team and has supported them over the last few months to plan ahead and make the most of tools available to create and schedule the content in advance. They are now much more confident in their abilities to source interesting and engaging content.
I couldn’t recommend Annabel enough. She has left a long lasting legacy on the BSEEN project.
SOCIAL MEDIA TRAINING
The feedback from the franchisees has been absolutely outstanding, with regard to Annabel's social media sessions.
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It has gone down so well and has been so beneficial. She was so relaxed and so authoritative - I really enjoyed the sessions.
I look forward to working with her again soon.
CONEXUS TUITION FRANCHISING
Sharon Cawley, CEO
BSEEN
CAROLYN KEENAN
"We engaged Annabel to help improve the engagement on our social media channels, in particular our new Instagram account.
We were spending a fair amount of time on creating and scheduling social media content but we had no system in place to measure whether this time had been spent effectively. Enter Annabel, who firstly conducted a review of our social media pages and prepared a report outlining our current levels of engagement and giving us a 6-month strategy to improve.
She is so knowledgeable about the variety of different styles of posts, the best time of day to post for our particular audience and most importantly she helped us to think about what goals we wanted to achieve through our social media content.
The results have been amazing and the engagement from our target audience has risen considerably. She ran a workshop for our team and has supported them over the last few months to plan ahead and make the most of tools available to create and schedule the content in advance. They are now much more confident in their abilities to source interesting and engaging content.
I couldn’t recommend Annabel enough. She has left a long lasting legacy on the BSEEN project. "
CONEXUS TUITION FRANCHISING
Thank you Annabel! I have never had a Facebook page or Instagram account, but now feel confident about putting all the training you delivered into action!
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The sessions were really informative, interesting and easy to understand, plus you have a lovely calm and patient style of delivery that put all us beginners at total ease.
Tansy Wright, Franchisee
Before the training session with Annabel, we had a few consultancy calls and she investigated our social media pages in order to gain a better understanding of our business needs and personalise the training just to us.
I thought the session was well organised and engaging, and I particularly enjoyed that she demonstrated how to tackle issues during the session, so my franchisees and I left with all of our questions answered.
I would definitely consider using Annabel again in the future for training due to her enthusiasm and knowledge and would recommend her to deliver training to other businesses for the same reason.
FULL OF BEANS FITNESS
Nicky Adams, Founder
THE PARTY TENT COMPANY FRANCHISING
Ian Griffiths, Franchisor
I recently received some amazing Instagram training from Annabel.
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Prior to the training, Annabel does lots of due diligence on your business and prepares systems to introduce to you during the training.
Annabel explains everything in layman's terms and allows breaks in the training for questions to be asked. The training was based on Instagram but can easily be adapted for other platforms.
Going forward, I am now confident that I have the knowledge and tools to advance with my social media posting and scheduling of posts.
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I will be using Annabel to train all of my franchisees up in the future and would wholeheartedly recommend her services to others.
GENERAL DIGITAL MARKETING SERVICES
Annabel from Musson Marketing is fast, smart, flexible, mega sweet, tech savvy and has shown a keen interest and fast understanding of the content of my work - positive psychology.
She specifically supported me with writing informative articles based on prompts and resources that I provided her, as well as setting up a Google form that has improved & professionalised my clients' experience as well as streamlined my processes.
I can wholeheartedly recommend her!
KELLY CAMPINO COACHING & CONSULTING
Kelly Campino, CEO
"I recently received some amazing Instagram training from Annabel.
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Prior to the training, Annabel does lots of due diligence on your business and prepares systems to introduce to you during the training.
Annabel explains everything in layman's terms and allows breaks in the training for questions to be asked. The training was based on Instagram but can easily be adapted for other platforms.
Going forward, I am now confident that I have the knowledge and tools to advance with my social media posting and scheduling of posts.
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I will be using Annabel to train all of my franchisees up in the future and would wholeheartedly recommend her services to others."
IAN PIKE
Ian Pike, Creative Script Writer
If anybody is need of digital marketing, I cannot recommend Musson Marketing highly enough.
Annabel took over all of my social media management, updated my website for me, made flyers, researched groups to join, put together campaigns and with immediate results.
A fantastic workshop! Annabel delivered a social media sales masterclass to our student entrepreneurs, who have all been struggling with their start-up businesses.
Annabel provided some really practical and simple tools to help boost their profiles and target new customers.
The students were delighted and it has led to an instant improvement in their social media presence and marketing efforts. I cannot recommend Annabel highly enough to aspiring new entrepreneurs.
ASTON BUSINESS SCHOOL
Simon Finley, Associate Dean
WEB DESIGN & BUILDING
WHITE LOTUS HOLISTICS
Thank you so much Annabel for my beautiful website.
I am over the moon with it.
I have had a lot of people commenting on how fabulous it is.
Debi Hancock, Founder
Q&A's
Q&A - FACEBOOK & INSTAGRAM TRAINING SESSION
Did you feel Annabel had an interest in understanding your business needs before the sessions?
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What made the sessions with Annabel so powerful was the time that she took to invest in finding out about what our business is all about before planning her session. As such this was bespoke and not off-the-peg.
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The consultation meeting beforehand was worth its weight in gold.
How was the content of the training personalised to your business needs?
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The whole of the training was utterly personalised to meet both our brand and our values, it had such synergy as in-house training, that we really didn’t feel we had an external provider.
Annabel immersed herself in our company culture and as a result, the training was far more informative and actually insightful.
Did you think the session was well organised and engaging?
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The session was extremely engaging and extremely well organised. Annabel's technical skills ensured that the online platform that was used was optimised so that all participants would benefit.
The time flew by because the content was so focused.
What did you particularly enjoy about Annabel's training style?
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Annabel was able to reach what we would consider a mixed ability audience, the way in which the training was structured covered beginner, intermediate and advanced level and as a result there was a takeaway for everybody.
Did your franchisees enjoy the training, and why?
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Feedback from all the participants was overwhelmingly positive, and I would have no hesitation in hiring Annabel as a marketing consultant to provide in-house training again.
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Do you and your franchisees feel capable of putting into practice what Annabel taught?
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One of the most powerful aspects was the ability to record the training session, this enables the franchisees to relax and take in what has been discussed safe in the knowledge they would have this recorded to fall back on for when the implementation took place.
How will this training impact your business?
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The training will impact the business in such a way that less support will be needed from head office, social media can be a mine field and clear, concise training has such an impact upon any business.
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Would you consider using Annabel again for future training sessions?
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I will have no hesitation in using Annabel again both in the whole group setting and asking her to work one-to-one with individual franchisees. I really feel she is now part of the Conexus family.
Would you recommend Musson Marketing to deliver social media training to other businesses, and why?
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I would recommend Musson Marketing without hesitation to any company who needs in-house social media training.
The training sessions with Annabel were engaging and extremely powerful. I would recommend without hesitation.
CONEXUS TUITION FRANCHISING
Sharon Cawley, CEO
BETTER SPORTS COACH
Keith Brady, Managing Director
Q&A - SOCIAL MEDIA CONSULTANCY
Did you feel Annabel understood your business needs before undertaking the consultancy work?
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Annabel scheduled two conference calls in order to fully understand our business and customer target groups.
Both conference calls were thorough in terms of the questions we were asked, and the information required by Annabel to understand the business.
How was the content of the consultancy work personalised to your business needs?
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Annabel conducted market research on our customers, analysed our current social and digital media analytics, and used the information to deliver a comprehensive 6-month marketing strategy for our new business.​
What did you find particularly useful about Musson Marketing's consultancy work?
​Annabel clarified and structured our marketing strategy by providing a step by step 6-month strategy which significantly helped us to plan and create content, organise our content into folders, and target specific groups through social media platforms.
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How will this consultancy work impact your business?​​
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The consultancy and marketing strategy is part of a launch phase for our online business. We now have a much more focused and targeted strategy which will help us to gain traction for the business and support our efforts to attract further investment.
Will you consider using Annabel again in the future, for more consultancy work or other services?
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We fully intend to work with Annabel and Musson Marketing again as a follow on to the initial 6-month strategy.
Our plan is to build on early successes with further marketing consultancy and widen the services for Musson Marketing regarding the implementation of future social and digital media strategies.
Would you recommend Musson Marketing to deliver social media consultancy work to other businesses?
Online marketing can be a minefield to the uninitiated, so we feel the investment into a clear and focussed marketing strategy was money well spent.
Not only did we receive professional advice and guidance on a 6-month social media strategy, it also allowed us to concentrate on many other aspects of the business during this launch phase.
We intend to maintain a close working relationship with Musson Marketing going forward and would highly recommend their services to other businesses.