What made the sessions with Annabel so powerful was the time that she took to invest in finding out about what our business is all about before planning her session. As such this was bespoke and not off-the-peg.
The consultation meeting beforehand was worth its weight in gold.
The whole of the training was utterly personalised to meet both our brand and our values, it had such synergy as in-house training, that we really didn’t feel we had an external provider.
Annabel immersed herself in our company culture and as a result, the training was far more informative and actually insightful.
The session was extremely engaging and extremely well organised. Annabel's technical skills ensured that the online platform that was used was optimised so that all participants would benefit.
The time flew by because the content was so focused.
Annabel was able to reach what we would consider a mixed ability audience, the way in which the training was structured covered beginner, intermediate and advanced level and as a result there was a takeaway for everybody.
Feedback from all the participants was overwhelmingly positive, and I would have no hesitation in hiring Annabel as a marketing consultant to provide in-house training again.
One of the most powerful aspects was the ability to record the training session, this enables the franchisees to relax and take in what has been discussed safe in the knowledge they would have this recorded to fall back on for when the implementation took place.
The training will impact the business in such a way that less support will be needed from head office, social media can be a mine field and clear, concise training has such an impact upon any business.
I will have no hesitation in using Annabel again both in the whole group setting and asking her to work one-to-one with individual franchisees. I really feel she is now part of the Conexus family.
I would recommend Musson Marketing without hesitation to any company who needs in-house social media training.
The training sessions with Annabel were engaging and extremely powerful. I would recommend without hesitation.
Annabel scheduled two conference calls in order to fully understand our business and customer target groups.
Both conference calls were thorough in terms of the questions we were asked, and the information required by Annabel to understand the business.
Annabel conducted market research on our customers, analysed our current social and digital media analytics, and used the information to deliver a comprehensive 6-month marketing strategy for our new business.
Annabel clarified and structured our marketing strategy by providing a step by step 6-month strategy which significantly helped us to plan and create content, organise our content into folders, and target specific groups through social media platforms.
The consultancy and marketing strategy is part of a launch phase for our online business. We now have a much more focussed and targeted strategy which will help us to gain traction for the business and support our efforts to attract further investment.
We fully intend to work with Annabel and Musson Marketing again as a follow on to the initial 6-month strategy.
Our plan is to build on early successes with further marketing consultancy and widen the services for Musson Marketing regarding the implementation of future social and digital media strategies.
Online marketing can be a minefield to the uninitiated, so we feel the investment into a clear and focussed marketing strategy was money well spent.
Not only did we receive professional advice and guidance on a 6-month social media strategy, it also allowed us to concentrate on many other aspects of the business during this launch phase.
We intend to maintain a close working relationship with Musson Marketing going forward and would highly recommend their services to other businesses.