ARTICLES

27 February 2023 LinkedIn, often referred to as the ‘Facebook or Instagram of the business world,’ now boasts over 880 million users. In recent years it’s really shaped itself as a top social platform, and despite its corporate undertones, it’s still an extremely valuable place for most businesses to be. It’s a particularly good marketing tool for B2B, but there’s plenty of room for B2C companies to have an impact too. Use it as a space to focus on networking, building indust

21 February 2023 There are many advantages to outsourcing your social media marketing strategy. Not only will your appointed agency provide access to a wealth of knowledge and experience, you will save an immense amount of personal time. Once you’ve made the decision to outsource, the next challenge is finding the perfect option for your business needs and goals. That’s where Musson Marketing’s handy list comes in. Different agencies have different specialisms ranging from Ti

11 November 2022 The social media manager has very quickly become an essential cog in any business’s machine. Whether it’s the daily management of your company’s Instagram account or the development of an overall social media marketing strategy, the role can hold a varying level of responsibility and expectation. As with any business decision, you should weigh up the pros and cons to see if this is an essential role for the growth of your company. This blog will do just that

9 November 2022 The question on everyone’s lips… Can my business survive without social media (SM)? In a very small number of cases the answer could be yes. But for most of you, buckle up, it's time to ride the SM train. Having social media marketing (SMM) in your business plan somewhere is essential to maintaining, and more importantly, growing a successful brand. In this blog, we’ll highlight some key data about SM in the world of business, share some alternative ways of vi