ABOUT US
Musson Marketing is a specialist TikTok agency delivering measurable results for ambitious businesses.
We develop bespoke TikTok strategies tailored to each business and support our clients through effective implementation, ensuring TikTok activity is aligned with clear commercial objectives.
1+
billion
video views
2.5
million
profile views
2
million
followers
To date, on TikTok we have generated over 1 billion video views, 2.5 million profile views and 2 million followers for our clients, reaching audiences across global markets.
Our experience spans a wide range of industries, from football media and retail brands to individual coaches and professional services, giving us a deep understanding of how to use TikTok for a variety of different sectors and objectives.
OUR CLIENTS
Our client base extends across continents
90MIN CASE STUDY
At the start of 2021, Musson Marketing developed a TikTok strategy for 90min. Nine months later 90min appointed Musson Marketing to manage the page full time. At the start of the service, the 90min TikTok account had 95.4K followers.
From the start of 2023, the page averaged around 30% follower growth per month - significantly outperforming many comparable sports and football properties. In July 2023, the page reached one million followers through following Musson Marketing's fully organic strategy. By April 2025, the page had organically grown to 2.1 million followers.
During Musson Marketing’s management, the page generated 1+ billion video views, 2.5+ million profile views and 2+ million followers across global audiences.
The page has since been renamed to Sports Illustrated FC, following Minute Media’s acquisition of Sports Illustrated.
